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Social Media in Modern Day Marketing

As they began as tools for social communication, social media platforms have gradually become integral parts of other fields such as marketing.

According to reports from Statista over 3.6 billion people were using social media platforms worldwide in 2020 and is projected to increase to 4.41 billion by 2025.

Now that is a humongous amount of users or we could say potential customers!

Here is why Social Media is acing the marketing game in today’s era:

1. Huge User Base:

People in this testing time of the pandemic are moving to social media platforms to connect and socialise, and these platforms have seen huge growth in their user base.

Facebook reported over 3.51 billion (including core platforms like Instagram, Whatsapp, Facebook Messenger) users worldwide in July 2021 and TikTok reported over 73.7 million users in the US in 2020.

Businesses are utilizing this enormous user base to enhance their digital presence.

2. Business Friendly Environment:

With businesses heavily investing their time and money in optimizing their Social Media handles, Social Media companies are trying their best to utilize the opportunity to make their platforms as business friendly as possible.

Facebook and Instagram offer ads services on their platforms. Also Facebook has introduced a feature called Facebook Marketplace where business owners can list their products and services to make them available for their potential customers.

3. Everyone uses it:

Everyone uses social media, regardless of their age group or gender, allowing business owners to explore different ways to appeal to different age groups and genders with their product. By offering their services to many people, they may be able to discover many business opportunities.


Due to its massive potential for appealing to customers and the huge amount of potential customers who use it. Social Media is a must have weapon in your arsenal of marketing.

Ready to get started? Invest in a dedicated team of experts to help your company grow, scale and develop. We are consistently challenging ourselves for the betterment. Contact us today!

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