The ever increasing growth of users and their engagement in social media has led to the rise of investments in digital marketing year by year, according to the Pew Research Center, about 68% of Americans use Facebook and 73% use YouTube. Subsequently, social media has evolved into a great and affordable tool for marketing. In order to make digital promotions simpler and more effective social media is ever changing and rolling out timely updates for better management of ad campaigns.
So, which are the 5 next big Things in social media management and marketing.
The Rise of Micro-Influencers.
We all know how big influencer marketing is, in fact, as per one review 49% of customers rely upon influencer recommendations. However, what we don’t know is the influence of Micro-influencers in the digital marketing space.
A large portion of the micro-Influencers are probably going to have dominated in a specific specialty and have an engagement rate contrasted with celebrity influencers to be reckoned with. Working together with micro-Influencers can bring about an extraordinary ROI as joint effort costs are hardly less.
A person with the following between 2k to 10K can be called a micro-influencer. There is no requirement of a large budget to collaborate with these smaller influencers on social media platforms.
However, finding reliable social media influencers can be quite challenging, given the number of false accounts. This causes a challenge with identifying the correct influencer. Nurture Client is one such organization in California, USA that has a solid network of influencers and micro-influencers across the country. With our resources, we can make the whole course of finding a powerhouse amazingly basic.
Chatbots and AI
Chatbots are vital for brands to react to their inquiries via online media as fast as could really be expected. While it tends to be a troublesome errand to get a human to react right away, chatbots can come handy in such circumstances.
Chatbots are perhaps the most recent trends in digital marketing. It has become progressively basic for individuals to contact brands through social media.
Artificial intelligence is the eventual fate of social media marketing and with it, you can have discussions with your clients. Chatbots fueled by AI are being utilized on messenger by many brands to promote their products or services and even to determine client’s problems.
Our team of experts have deep knowledge in implementing AI Chat-bots for your business, click on the link to consult our experts.
With a great deal of continuous advancement in the field of AI, it tends to be securely accepted that chatbots are digging in for the long haul.
Engagement
With the regular rollouts of Facebook’s algorithm update, the significant engagement has become much more crucial in achieving consistent organic reach in social media platforms. This implies that content with credible engagement has become more preferred.
The content should be profoundly captivating, fascinating and interesting to your followers. It’s insufficient to request followers for likes, shares and comments on your posts.
Groups
Groups have turned into the go-to place to associate with your crowd in the current digital marketing trends. With recent updates, groups on Facebook have new highlights, for example, live video content, story updates, and interest as a business page.
Instagram’s “Close Friends” highlight. Through this, brands can exhibit their Stories to the chosen individuals to give an insider look. This can even give individuals a more selective feel and they’d feel special to have the option to see these Stories as well.
Such division patterns can be anticipated to develop and shape the future of social media marketing.
Live Videos
Almost all the social media platforms have live video features as video consumption among social media users has skyrocketed in recent years. YouTube launched live video in 2008, Facebook in 2016 and followed by Instagram.
A live video offers your crowd the chance to communicate with you continuously and clear their questions. This can assist with producing extra commitment and make the connection energizing for them as well.
You can even give your live session a more human touch by making Q&A meetings. These human interactions permit the audience to get their questions addressed during the live session.
Conclusion
The rising significance of video advertising can’t be overlooked and is most certainly a pattern that will characterize the eventual fate of digital marketing strategies.
Wondering where to find a digital marketing agency that can help you strategize your social media marketing plan? Nurture client is here to help, no matter the size of your business! We can provide social media management and amplify social media marketing with astonishing results. Don’t wait any longer, speak to our team now and receive a digital marketing strategy that is dedicated to boost your business!
